Seeing lots of ads for health insurance plans during open enrollment? Read this

During open enrollment for the Health Insurance Marketplace (Nov. 1 – Jan. 15), you might feel like you’re seeing ads for health insurance plans everywhere you look and getting similar pitches over the phone. These ads and pitches can sometimes be misleading: they might promise things like comprehensive health insurance but actually offer limited benefits. Or be for medical discount cards and not health insurance at all. Other ads might look like they’re from the government or well-known insurance companies — but they’re really from impersonators trying to gain your trust.